The impact of any “Social Good” campaign is magnified if the values underscored by the campaign align perfectly with the beliefs of the brand’s desired audience. Not always an easy task.

Resonate Networks makes it easier. Our campaigns engage consumers based on their values, beliefs and attitudes. Human Values Targeting enables advertisers to deliver their online ads to the audience that shares those values.

Human Values Targeting enables an advertiser to reach people who are organized around specific social causes such as poverty, childhood obesity, environmental health, quality of education, or any combination. Human Values Targeting can also find the subset that actually acts on their values; a high-value group for companies that engage in social good.

So you can do more than just build awareness of your good initiatives. You can use online advertising to reach those consumers to whom your initiatives matter most, who are most likely to be engaged, ultimately converting them into activists for your brand and cause.

Example:

A fast-food advertiser who wants to build awareness of their health initiatives needs online ads to reach a more specific target than women with children under age 15. Human Values Targeting defines this audience in a richer way: female consumers with children under 15 who are concerned about childhood obesity, support requiring restaurants to display nutritional information on their menus, and believe companies are responsible for our obesity epidemic.

Resonate Networks can deliver an online campaign that reaches that target online.