Our Story

Resonate Networks was founded in 2008 to fill a void in the online media market: the ability to engage people online based on the enduring values that shape their choices from the store aisle to the voting booth.

From its inceptions online advertising has been limited by targeting options such as search and purchase behavior, content and demographics.  None of these methods identify and reach people based on the enduring core values that political marketers know motivates action.

The political and public affairs industries require the ability to engage people online based on their values. Only this level of engagement had the power to motivate people to act and influence governing bodies, legislation and elections. What Resonate Networks now calls Values Targeting.

Resonate Networks officially launched in May 2009.  And soon after launch Resonate Networks began to be approached not only by political and advocacy groups, but also by Brands who wanted to leverage Values Targeting for online brand building and Purpose Driven Marketing campaigns. It was a natural evolution.
Regardless of the market, connecting with people based on shared values enables advertisers to truly engage and build enduring relationships with their audiences.