Our Proven Process

It’s true that we buy media.

But to reap the full benefit of Human Values Targeting, we follow, and lead, our clients through a proven and easy process.

Step 1: Define Your Target:

Choose from over 1,100+ online and offline attributes to define the target audiences.

Step 2: Find And Deliver:

We find the optimal places to reach your audiences online. Resonate Networks has built and proven-out statistical models that analyze over half a billion proprietary data elements from over 70 categories and multiple online and offline data sources. We find the right sites.

Our Delivery Model reaches back into those unique insights to maximize the impact of every campaign.

• By connecting brand values with consumer values
• By identifying different audiences that may require different creative messages
• By finding and delivering audiences more efficiently than contextual, demographic and behavioral targeting

Unique insights create unique, direct relationships with publishers

• Ensures ad placement and site quality
• Ensures brand safety

Step 3: Reporting

We go beyond the basics (but include those, too) to give you insights into why your campaign performed. Our audience data, coupled with campaign performance reports, gives you actionable insights into who the campaign positively impacted.

Whether you are trying to lift awareness, drive purchase intent, or convert leads, the reports tie the performance back to our 1,100+ Human Values attributes. We condense the performance down to the specific highest performing attributes so you may not have to run your own psychographic analysis:

Example of Summary Report for Luxury Goods Brand:

Timing

We offer audience analysis reports and campaign performance reports every two weeks, monthly, and at the end of the campaign to give you the insights to inform your overall strategy.