Just Results

A campaign with Resonate Networks creates unprecedented online brand building opportunities.
We align brands with audiences that share the same values. The advertiser reaps the insights and the results.

What advertisers have learned from Resonate Networks’ online campaigns:

• Going into the recession, people were willing to pay more for "green" products.
  Now they expect green without the higher price.
• A "protecting family finances" message appeals to moms of lower income, but there is also an opportunity with men who have incomes over $100K.
• GenY is 30%-60% more likely to support alternative energy, gay rights, civil rights, and animal rights. But an affiliation with those causes doesn’t drive purchase or consideration. GenY values their self-image over any cause.

Along with these insights came stunning campaign results. That’s what Human Values Targeting delivers.