Insights

The Resonate Networks team spends a lot of time looking at people, their values and their beliefs. The results: well, they are often quite surprising. In fact they have changed the direction of marketing plans, suggested better ways to re-allocate ad budgets and even made us laugh.

Here are a few of the latest:

• Time Crunched Moms are more likely to have a Master’s degree, and they need it to balance work, car pools, hockey practice, the dog, a husband, and sleep.
• Health Conscious Moms want to be the first to know; so make sure they get a special 411 on a brand’s new green product launch
• Brand Loyal Moms love their brands and the planet; climate change is top of their list of society’s problems.
• Green consumers are more likely to be Boomers. GenY may talk the talk, but they aren’t walking the walk.
• Price and Health Conscious Moms share a love of camping/fishing and the great outdoors. So outdoor apparel brands and sporting goods retailers should be giving them a big shout out.