Human Values Targeting

Human Values Targeting enables advertisers to target their online audiences based on their attitudes, beliefs and values.

Human Values Targeting combines Resonate Networks’ proprietary online panel research with relevant online behavioral sources and demographics to create the most complete and powerful view of online consumers.

We engage with people, not just data.

Resonate Networks grounds its campaigns in the ongoing primary research that powers Human Values Targeting. Media is bought based on the values of the consumer instead of the site they visited yesterday.

• Grounded in Real People: we are continually fielding tens of thousands of proprietary surveys to generate customer audience profiles comprised of 1,100+ attributes.
• Delivering Insights: our rich profiles offer up actionable insights into consumers; insights that change advertisers’ understanding of their audiences and how to reach them online.
• Exponentially More Effective Online Campaigns: for the first time online, advertisers can buy media based on what engages people, not on what people have done in the past, who their friends are or what zip code they live in.

The learning continues during the campaign. Human Values Targeting allows advertisers to use mid-campaign results to change direction in the current campaign or re-look at the strategy for the next.

Resonate Networks has transformed media buying into a game changing advantage, to generate new knowledge about advertisers’ audiences before a campaign begins, while it runs and even as the team looks ahead to the next program.

That’s the value of Human Values Targeting. To read more about our "secret sauce" see Quality Visitation Index.