How We Do It

We ask hundreds of thousands of people what they think and value. Then we overlay all those answers with all the powerful audience targeting methods already in use online.

We have stopped assuming and have started understanding.

Without Resonate Networks, online buys are based on assumptions about what people do online, how old they are, who their friends are or where they live. But, seeing someone walk into a car dealership or pull a credit card out of their wallet is not the same as understanding WHY they are behaving in that way.

It’s like looking at an X-ray and thinking you know how the brain works.

To influence behavior before it happens, advertisers need to also have an understanding of the values, beliefs and attitudes that drive behavior. They need insights into what drives decisions. They need to understand a consumer’s values and beliefs.

Resonate Networks delivers that understanding by mining the output of 45,000+ proprietary surveys (running). We then blend in behavioral and demographic data to glean rich, actionable audience insights that drive our client’s online media plans. It sounds simple, it isn’t.

After 3 years, we know that each Client discovers new opportunities. So to get it just right for each campaign, we follow a proven process. Check it out.