Sara Taylor Fagen, Vice Chairman - President, BlueFront Strategies

Sara Fagen helps fortune 500 companies and trade associations with strategic planning and crisis management. One of the nation’s leading political and issue campaign strategists, she served as a senior aide and White House Political Director for President George W. Bush.

It was Fagen’s keen eye for the integration of technology and politics that first caught the attention of her peers. She has been hailed as a leading champion of micro-targeting by the media. The Wall Street Journal called her a “data whiz” and went onto say, “As a top strategist for the 2004 Bush-Cheney re-election efforts Fagen helped perfect political micro-targeting.” During the 2004 presidential campaign, she served as a senior strategist helping to direct the President’s message development, paid media strategy, and opinion research. She played an instrumental role in ad targeting for the campaign’s $220 million paid advertising effort.