Robert “Bob” Barocci, President & CEO, The Advertising Research Foundation

Bob was the director of communications of New School University and part of Bob Kerrey’s leadership team. Before that, Bob, as he says it, was privileged to enjoy a very satisfying advertising career including 21 years with Leo Burnett culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was founder/CEO of McConnaughy Barocci Brown and then invited by Alex Kroll to become Director of Central/East Europe for Young and Rubicam. He holds an M.B.A. from Harvard University and a Phi Beta Kappa mathematics degree from the University of Wisconsin.