Clicks, Unicorns, and Magic Fairy Dust Part 1

Got Scale?

Guess Who's Passionate About Being Green?

Guess Who's Passionate About Being Green? Resonate asks via MediaPost http://bit.ly/hl8706. Would you believe it's Boomers?

What President Obama Didn’t Teach Us About Facebook

President Obama’s election generated a huge upsurge in online advertising as a tool by political and advocacy organizations. “Obama the Brand” became the mantra de jour on Madison Avenue. And the Social Media gurus were almost as jubilant as the President’s campaign team when he won. After all it was social media that won the election. Right?

Social Targeting is Superficial

Bryan's response to today's AdAge article: Ad Targeting Gets Social http://bit.ly/hG9VXa

Your Audience Is Not Who You Think It Is

Many advertisers have a hard time reaching their true audiences online. Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach that audience online and are forced to dumb down these definitions when running online ad campaigns.

GOOD NEWS – FACEBOOK CTR IS DOWN

Should advertisers care whether Facebook overall has a lower CTR than display advertising? Is that what would drive my decision on which channel to spend my online dollars? RealIy, in 2011? That’s so 1994! Savvy marketers are doing analysis on what it costs to get their target consumer to do something more meaningful than click on an ad and then they are using that cost metric as the measure o...

If You Excite Them, They Will Come

I was struck by the intersection of two recent articles: MediaPost wrote about a recent Razorfish study into how consumers view engaging with brands on social media, and McKinsey’s Consumer Insights Group released a report about the importance of creating “customer excitement”.

Ripe for Consolidation

You know a market is both over-hyped, and ripe for consolidation when the players in the market itself eagerly announce the arrival of the consolidation, as in today's announcement of Click Forensics' purchase of Adometry. Brian Morrissey is right to point out that agencies and marketers want life to be simpler.

Confessions of an Online Media Seller (and Former Brand Guy)

I used to be a brand builder and I loved it. I spent almost 10 years building brands, defining brand personalities, and creating "brands as people" with values, attitudes and beliefs. I thought a lot about how to reach consumers who would relate to my brand. In the late 90's, as consumers began to spend more time online, I saw an opportunity to develop a deeper relationship with them. I thought...

Like Hope, a Cookie is Not a Strategy

As the industry’s infatuation with data and all things cookie related continues, and the privacy microscope focuses in on those using cookies to drive their businesses, this conversation is missing the point – cookies are just a tool, and Man can’t live on cookies alone. If you want to really connect with consumers, you first need to understand what truly drives their decision-making. Unfortu...