Agency Partners

We partner with Agencies to help them exceed their Clients’ expectations. Human Values Targeting enables them to build an online campaign strategy that engages brands with audiences that share the same values, beliefs and attitudes.

Agencies know that engaging the right online audience is critical to building brand awareness. Engaging them based on their values, attitudes and beliefs deepens the bond. Now with Resonate Networks, that level of engagement is possible online. These connections breed true and lasting brand loyalists and thus Agency ROI.

Our Agency Partners Receive:

Pre-Campaign Insights:

• The ability to deliver previously un-executable online media strategies. Human Values Targeting enables marketers to understand online audiences based on values, insights and beliefs, not just behavior.
• Now agencies can target numerous, attitudinally-defined profiles within a campaign, delivering more targeted messages than has been possible with traditional targeting methods.

Campaign Delivery:

• Once the campaign is approved, we negotiate and buy premium inventory directly from brand-safe publishers with quality ad placement and deliver the ad campaign for you.
• Brand safety is a priority.

Optimization:

• We analyze not only the traditional campaign performance variables, but also the specific audience values, attitudes and beliefs used in the campaign to uncover what is working and what isn’t.
• Intra-campaign insights. Human Values Targeting let’s you see insights previously invisible in standard campaign data. This may drive a shift in audience or messaging, or just illuminate a great opportunity for the Client’s next campaign.

Reporting:

• We go beyond the basics (but they are included), to give you insights into why your campaign performed. Our audience data, coupled with campaign performance reports, gives you actionable insights into who the campaign positively impacted.
• Analysis reports and campaign performance reports are delivered every two weeks, monthly and at the end of the campaign.
• EXAMPLES ARE AVAILABLE UPON REQUEST.