Going Beyond the Beltway

Advocacy campaigns no longer need to rely on a D.C. zip code to target supporters. Using Human Values Targeting, we can engage audiences based on a combination of over 1,100 attributes including personal values, issue positions, level of engagement, policy priorities, media consumption, and ideology, as well as typical demographic and geographic demos.

Persuasion, Recruitment and Mobilization Made Easy

Human Values Targeting identifies and finds audiences who share, or could be convinced to share, your specific advocacy goals, then delivers your ads on the sites where your current and potential supporters spend their time.

The end results are more cost-effective online campaigns that outperform traditional approaches, while creating converts and mobilizing dedicated supporters.

Examples of issue categories we can target:

• Healthcare/Pharmaceutical
• Environment/Climate/Sustainable Energy/Non-Renewables
• Education/Schools
• Social Security/Pensions/Medicare/Medicaid
• Government Regulation
• Financial Services
• Deficit/Debt/Taxes
• Defense/Military/Foreign Policy
• Food, Drug and Other Product Safety
• Telecommunication
• Agriculture/Trade

Micro-Targeting

Audiences can be segmented by attribute so they receive the most relevant, compelling messages.

Example:

Human Values Targeting distinguishes audiences based on their position so that "supportive" audiences receive new issue information or a call to action designed for advocates, while "persuadables" receive an educational message that moves them one step closer to conversion.